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Mercury
Summer 2009 Table of Contents


Image courtesy of Leslie Proudfit.
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by
Alan Gould
Every
year, more and more journals are switching from mailing paper copies
to subscribers to putting material on the Internet either for free
or via password-protected access. The primary driving force behind
this is simple economics: the cost of publishing material online
is a minuscule fraction of the expense of printing articles in a
paper journal and mailing it.
The
majority of people over 40 greeted the advent of online journals
with much sadness and even some derision. "You'll take
my hard copy out of my cold, dead hand before I'll read a
journal online" has been the overt or implied attitude of many
readers. Yet those same readers, simply by the sheer convenience
and richness of information available on the World Wide Web, are
forced to admit that they are reading more and more material on
their computer screens.
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